The Natural View: Innovations in Joint Support (Video)

Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories Marketing are joined by Eric Anderson of NXT USA, Inc., to discuss the trends in plant-based ingredients and the science-backed benefits of the branded ingredient TamaFlex to help improve joint flexibility and soothe soreness due to activity.

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The new natural plant-based ingredient for a lifetime of joint health

Joint health isn't just for aging consumers. Nearly one in three people aged 18 to 64 either have doctor-diagnosed arthritis and/or report joint discomfort symptoms. That's why it's important for all adults to actively support and maintain their joint health.

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Opportunities in the joint health market

The joint health supplement category appeals to three main consumer groups, offering plenty of room for new products, concepts and users. Surprisingly, the fastest-growing group of individuals having knee replacement surgery is not the retirement-age crowd, but those under 50.

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How to market branded ingredients with integrity – podcast

Eric Anderson has been at the forefront of marketing evidence-based, IP-protected ingredients to quality-forward responsible brands. Tune in as Anderson sits down with Insider senior editor Todd Runestad.

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NXT USA launches novel joint health formula called TamaFlex

NXT USA, a new nutraceutical company, has launched TamaFlex, a joint health formula. A patent-pending combination of tamarind seed and turmeric rhizome extracts, TamaFlex was shown in a recent study to support comfort, flexibility, and function in healthy subjects in as little as 14 days.

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NXT USA Launches Novel Joint Vegan Health Ingredient with Clinical Validation

NXT USA, a new nutraceutical ingredients supplier, recently announced the launch of a new joint health ingredient called TamaFlex, which was evidenced by a 2019 study to significantly improve comfort, flexibility, and joint function as quickly as 14 days.

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Joint health ingredient developer says market overdue for new product backed by solid data

The developer of a new ingredient called TamaFlex said its synergistic pairing of Ayurvedic constituents will help breathe life into the somnolescent joint health category.

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Ayurvedic joint health ingredient can impact joint care and show significant impact to the equine market

The manufacturer of a joint health supplement on the human market based on Ayurvedic principles believes new data on its effect on horses will help upend a somewhat sleepy market.

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NXT USA launches vegan Ayurvedic joint health ingredient amid renewed interest in naturality

NXT USA has introduced a new vegan joint health product called TamaFlex. The plant-based blend features a proprietary combination of the Ayurvedic ingredients tamarind seed and turmeric rhizome extracts that can help inhibit inflammation.

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