Opportunities in the joint health market
The joint health supplement category appeals to three main consumer groups, offering plenty of room for new products, concepts and users. Surprisingly, the fastest-growing group of individuals having knee replacement surgery is not the retirement-age crowd, but those under 50 years old.
How to market branded ingredients with integrity – podcast
Eric Anderson has been at the forefront of marketing evidence-based, IP-protected ingredients to quality-forward responsible brands. Tune in as Anderson sits down with Insider senior editor Todd Runestad.
NXT USA launches novel joint health formula called TamaFlex
NXT USA, a new nutraceutical company, has launched TamaFlex, a joint health formula. A patent-pending combination of tamarind seed and turmeric rhizome extracts, TamaFlex was shown in a recent study to support comfort, flexibility, and function in healthy subjects in as little as 14 days.
The new natural plant-based ingredient for a lifetime of joint health
Joint health isn't just for aging consumers. Nearly one in three people aged 18 to 64 either have doctor-diagnosed arthritis and/or report joint discomfort symptoms. That's why it's important for all adults to actively support and maintain their joint health.
NXT USA Launches Novel Joint Vegan Health Ingredient with Clinical Validation
NXT USA, a new nutraceutical ingredients supplier, recently announced the launch of a new joint health ingredient called TamaFlex, which was evidenced by a 2019 study to significantly improve comfort, flexibility, and joint function as quickly as 14 days.
Joint health ingredient developer says market overdue for new product backed by solid data
The developer of a new ingredient called TamaFlex said its synergistic pairing of Ayurvedic constituents will help breathe life into the somnolescent joint health category.
NXT USA launches vegan Ayurvedic joint health ingredient amid renewed interest in naturality
NXT USA has introduced a new vegan joint health product called TamaFlex. The plant-based blend features a proprietary combination of the Ayurvedic ingredients tamarind seed and turmeric rhizome extracts that can help inhibit inflammation.
Ayurvedic joint health ingredient can impact joint care and show significant impact to the equine market
The manufacturer of a joint health supplement on the human market based on Ayurvedic principles believes new data on its effect on horses will help upend a somewhat sleepy market.
The Natural View: Innovations in Joint Support (Video)
Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories Marketing are joined by Eric Anderson of NXT USA, Inc., to discuss the trends in plant-based ingredients and the science-backed benefits of the branded ingredient TamaFlex to help improve joint flexibility and soothe soreness due to activity.