NXT News
Corporate news
Find out the latest news and events from the supplements industry.
NXT USA
Of 1,600 total exhibiting companies, Whole Foods Magazine highlighted 61, including NXT USA and our clinically validated roster of ingredient innovations.
NXT USA
Industry veteran Eric Withee, MS, joins NXT USA
Innovation engine powers up with addition of Withee, who has developed, conducted, and authored multiple nutraceutical studies.
NXT USA
NXT USA and Laila Nutra to showcase NAD+, joint health and women's hormonal ingredients at Vitafoods Europe
The pair will co-exhibit at Vitafoods Europe 2026, presenting a portfolio of clinically validated branded ingredients, including BluNADBooster for NAD+ preservation, Xeya Modern Shatavari for women's hormonal health and TamaFlex for joint comfort.
NXT USA
NXT USA to showcase clinically validated ingredient portfolio at Natural Products Expo West 2026
NXT USA will present ingredient innovations supporting women’s health, longevity, digestion, and joint wellness at Expo West 2026 in Anaheim, California.
NXT USA
Expo West 2026 supplement preview: What's happening on the show floor
In a convention featuring 2,000+ companies, 24 ingredient suppliers are profiled — including NXT USA's "clinical validation framework and formulation opportunities for finished product brands."
NXT USA
NXT-USA to spotlight growing portfolio of clinically validated nutraceutical ingredients at Natural Products Expo West 2026
The company will highlight ingredients such as Xeya Modern Shatavari and BluNAD Booster in Hall D, Booth #4657 at the California show
NXT USA
Blending botanicals with science: NXT USA’s portfolio at Expo West 2026
Highlighted ingredients include Xeya Modern Shatarvi, BluNAD Booster, Digexin, and TamaFlex. The portfolio is positioned around four validation pillars providing clinical data for natural ingredients.
NXT USA
The Tragedy of the Commons and Why Your Industry’s Integrity Matters
“There are companies really trying hard to bring efficacious, clinically validated products to market,” says NXT USA's Managing Director Eric Anderson.
NXT USA
State of the industry: How to redefine supplement science and innovation
The future of nutraceuticals lies at the intersection where validated science meets human relevance, and where brands don't just sell wellness, but prove it.
NXT USA
Pillars and proof
The NXT USA “Four Pillars of Validation” provides claims that can build a supplement brand. These four study design elements convince brands we have done our homework, that the ingredient can be trusted, that their consumers can trust the product to change lives.
NXT USA
Finished products, unfinished science
Nutrition Business Journal’s October 2025 “Science & Innovation” issue investigates supplement brands that rely on ingredient science to sell their supplements. NXT USA executive director Eric Anderson says NXT’s quality ingredient research wins contracts.
NXT USA
Todd Runestad joins NXT USA as Chief Storytelling Officer
The well-renowned editor and content director has "jumped ship" after 27 years with SupplySide and New Hope Network. As the brand's new Chief Storytelling Officer, Todd will be responsible for guiding NXT USA's overall tone of voice, while also contributing to the brand's public relations and marketing efforts.
NXT USA
Natural Products Expo West 2025: what’s new in the nutraceutical space?
NXT USA’s Xeya Shatavari: A reimagined Ayurvedic ingredient, Xeya Shatavari is designed to support women’s health by offering hormonal management at any life stage. From menstruation to menopause, the nutraceutical is designed to help women feel their best.
NXT USA
NXT USA Receives Non-GMO Project Verification
NXT USA has achieved Non-GMO Project Verification for its Digexin and TamaFlex flagship products.
NXT USA
NXT USA Achieves Non-GMO Project Verification for Digexin, TamaFlex
Digexin is a botanical ingredient designed to support digestive regularity and wellness, and TamaFlex is a botanical designed for joint health.
NXT USA
11 suppliers we’ll fly across the pond to see at Vitafoods
Vitafoods is the tinier, tonier European mashup of Natural Products Expo West and SupplySide West. Here’s the leading suppliers vying for the EU market.
NXT USA
The real anti-aging solution is health span
Insider content director Todd Runestad sits down with Eric Anderson, managing director of NXT-USA to discuss the larger healthy aging opportunity, with a focus on new and novel joint-health ingredients that can bring about relief well within that first supplement bottle.
NXT USA
How to market branded ingredients with integrity – podcast
Eric Anderson has been at the forefront of marketing evidence-based, IP-protected ingredients to quality-forward responsible brands. Tune in as Anderson sits down with Insider senior editor Todd Runestad.